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BRAND IDENTITY
An entire identity that allows you form a cultural understanding of who you are and what you represent as a brand.
ABOUT
/ Mission Statement
/ Brand Values
BRAND STRATEGY
/ Strategic Framework
BRAND PERSONA
/ Tone of Voice
/ Personality
VISUAL IDENTITY
/ Logo + Usage
/ Logo Does + Don'ts
/ Colours
/ Typography
/ Mood Board
/ Expressions
THE PROCESS
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