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wearenala

It's Not All About The Logo, Sweetie

As brand designers, you can take it from us - you are getting too caught up with your logo.



If you ask us, a good logo is essential, but it’s not the most critical part of your brand. Most of the time, the more simple the logo is, the better.


Refocus your energy on:


  • Being disruptive: Does your brand mimic every other account on your social feed? Be bold. Be weird! Just don’t be the same.


  • Maintaining a uniform look, feel, and message across all platforms and communications.


  • Your message: How you’re putting your brand values out into the world at every touchpoint.


  • Your voice: Develop a distinct and consistent tone of voice that reflects your brand's personality that truly speaks to people.


Ready to build your dream brand, the right way? Fill out our enquiry form to get moving.

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