top of page
  • wearenala
    • Aug 13

A Complete Branding Checklist

The 101 on getting all your ducks in a row



Repeat after us: branding is the concrete foundation of your business.


It is crazy the amount of people that come to us that wonder why things aren’t going to plan. It’s usually because they haven’t got these things in place 👇🏼


They can’t navigate their way forward, because they have no idea which direction they should be heading.


Here's our Branding Checklist. Remember, do the work first, or panic later!.


KNOW YOUR MARKET


  • Seek cultural understanding of who you are and what you represent as a brand.


  • Live and breathe through your audiences eyes: which communities do they hang out in? what platforms do they socialise on? Which sources of information do they use to keep up with trends?


  • Analyse your competitors: Where are they falling behind? Where are they sitting in the market? How can you present yourself differently?


  • Identify market trends and gaps - don’t be vanilla.



LIVE AND BREATHE YOUR BRAND STRATEGY


  • Decide how you are you going to present that to the world - through the way you look, the language you use and the way you make people feel.


  • Understand your values: Establish clarity and purpose through your messaging - so that you can build a brand that connects with a community all driven by the same ethos.


  • Build a mission statement that reflects those values.


  • Adopt a brand voice: The language that you adopt across all touchpoints, to create a verbal representation of who you are and how you present yourself to the market.



STAY LOYAL TO YOUR BRAND ELEMENTS

  • Create a logo suite that is effective across all marketing touchpoints.


  • Create a typography suite that conveys your brand's voice and personality.


  • Create a colour palette that makes people feel.


  • Create visual elements like icons, patterns, and imagery that supports your identity and truly speaks to people.



YOUR BRAND GUIDELINES IS YOUR BIBLE


  • Craft a Brand Manual that includes all aspects of your brand identity and guidelines for usage.


  • Include sections on logo usage, colour palette, typography, imagery, and brand voice.


  • Educate your team and partners on the brand guidelines - it’s important everyone is singing from the same hymn sheet.


Complete this checklist, and you're ready to rock. This will be what guides your decisions, differentiates you from competitors, and what creates lasting connections with your audience. You'll thank yourself later when the results speak for themselves!

Comments

bottom of page